Chapter 2

The empty fridge

Social media as consumption, pleasure and emotion regulation

As you scroll down your Instagram or Facebook timeline, have you ever thought about what you are actually doing; what you are actually looking for? It's an interesting question and there is no singular answer, but the behaviour is nonetheless a common one, to which people devote an enormous amount of time.

This chapter uses a psychological approach to discuss what we are looking for, and what we are actually getting from the social media timeline.

As for why it's called "the empty fridge," you'll just have to read it to find out.

Next chapter: #FirstWorldProblems